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July 14, 2005- In a recent survey conducted this month of over a
hundred RoomSaver.com Travel Club members, hotel brand
preferences were investigated. Results show that the majority of
respondents (34.8%) do not prefer a specific brand, instead they
choose lodging based on the best possible rate.
Based on these findings, hoteliers would be wise to advertise
their best rates to attract those online travelers who sort
lodging search results by price first.
Hotel brands included in the survey were InterContinental
Hotels, Choice Hotels, Marriott International, Best Western, La
Quinta and Hilton. Twenty-five percent of the respondents prefer
Choice Hotels, followed by Marriott, Hilton, Best Western, La
Quinta, and InterContinental Hotels, in consecutive order.
Since 1999, RoomSaver.com has specialized in showcasing hotels
online and directing online travelers to the hotel’s website,
where they will find the best rates. RoomSaver.com provides a
comprehensive hotel database for travelers while serving as a
convenient and effective advertising forum for hoteliers and
affiliate travel businesses.
Headquartered in Norfolk, VA, RoomSaver.com is part of Trader
Electronic Media's family of over 15 high-traffic websites,
which receive millions of visitors each week. The sites cover
virtually every used vehicle and general merchandise category,
including apartments, homes, employment and hotel lodging.
Trader Electronic Media is a division of Trader Publishing
Company, the nation’s largest distributor of photo-classified ad
publications. For more information about RoomSaver.com, call
toll-free 866-305-3840 or visit www.RoomSaver.com.
About the author:
Jackie Moniot is the Marketing Manager for RoomSaver.com, a
division of Trader Publishing Company, the nation's largest
distributor of photo-classified ad publications.
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