Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML
If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many H... read more |
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Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection
Ever click on a web page, and instead of reading it, your brain interprets it as "Blahhh blahh blah"? This means one of two things: 1. Dude, you're burnt or 2. That guy's copy just didn't cut it.Yes, ... read more |
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Pacing and Leading Your Copywriting Assigments
Yes, a good copywriter "paces and leads" the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as part of successful copywriting project management.If y... read more |
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5 Reasons to Kick Your Ghostwriter to the Curb
With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to ... read more |
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7 Ways to Turn Visitors into Customers
Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn m... read more |
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Persuading People to Buy – A Simple Technique
People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…THE ‘I’s’ HAVE I... read more |
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Hiring a Good Content Writer
== YOUR CONTENT WRITER SHOULD BE A GOOD WRITER TOO ==What all should you take under consideration while looking for a content writer? Well, there are content writers and there are "content writers". F... read more |
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Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert
There is a science to writing a Sales Letter (or advert) to generate massive results. Following this simple 8-element structure gives you an impressive head-start to creating your own high-performing... read more |
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Sales Results Happen When Your Sales Letter Is Fascinating And Easy To Respond To
“Concentrating on the benefits - not the features of your offer is more persuasive for your reader”You must make your letter attractive to your reader so they get your full sales message. So how are ... read more |
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Predictable Sales Growth - The More You Tell the More You Sell
“The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print”If you know how to create powerful, compelling headlines and why they are so important to your letter or advert ... read more |
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Massive Sales - Compelling Headlines Get Results - Your Headline Can Make or Break Your Results
Headlines are the most critical part of any sales material; letter, advert, brochure, web site, sales script -- in fact anything you write to promote your business product or service.The most importan... read more |
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Battling Internet ADHD: Ten Tips for Writers
Write for a reasonGet to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me... read more |
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Who is Your Customer?
When you want to sell something…anything… you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and writ... read more |
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How 'Cliffhanger' Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a “cliffhanger,” a suspenseful unresolved problem. Audience members had to return the next we... read more |
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How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)Tell him/her about your pro... read more |
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Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because... read more |
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Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy
Why do we use subheads anyway? Because you ... read more |
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How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back... read more |
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Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contain... read more |
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Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning aw... read more |
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Don't Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all... read more |
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What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having th... read more |
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Cause and Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cau... read more |
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Four Simple Steps to Improve Your Sales Copy
You know what it’s like, you’re reading the sales material about a product you’re considering buying, but, as you read, all these questions seem to pop into your mind, but there’s no-one there to answ... read more |
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How to Develop a Killer News Hook
When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simpl... read more |
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