Book Promotion Woes?
Too many new authors believe that once their book is
written the sales will just come pouring in and they will
make a bundle. Sadly, this disillusionment is shattered
when they receive a royalty ch... read more |
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How Authors & Small Publishers Can Get Paid On Time
There have been quite a few complaints from publishers about late or non payment from distributors and book stores. Some have stopped sending books to large distributors because of past due invoices,... read more |
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Follow Up to Keep from Falling Down
Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all... read more |
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Professional Speaking for Extra Income
As the author of a nonfiction book, you are an "expert." That can translate into beaucoup bucks on the lecture trail. Not only are you paid to speak, but it's an ideal opportunity to sell copies of yo... read more |
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Ask For What You Want!
You're much more likely to get people to accommodate you if they know what you want. Folks generally enjoy being helpful. Pursuing that belief when we launched our last book, we also created the follo... read more |
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Autographing Books for Sales Clout
An autographed book is perceived as having more value. While there are several ways to capitalize on this fact, the most obvious often doesn't work. Autograph parties sound glamorous; in reality they ... read more |
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Guarantee More Book Business
Want to increase sales for your books, audio, or video programs? Looking for a vehicle to increase your direct marketing results? Guarantees may well be your answer. Offering a guarantee relieves appr... read more |
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Targeting Educational Sales To Ramp Up Your Profits
Schools cover an amazing range of possibilities: daycare centers, K-12, adult education and community colleges, four-year institutions, universities, special-education programs, even home schooling an... read more |
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Lucrative Nontraditional Markets for Selling Books
Did you know that 52% of all books are not sold in bookstores? This is just the tip of the iceberg! If you want to take your business to another level, there are many other venues for selling books an... read more |
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Forging Win/win Publishing Partnerships
How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a percentage of the receipts. Anytime y... read more |
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Capitalize On Contacts To Maximize Sales Momentum
Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questio... read more |
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Creative Print Angles To Sell More Books
For self-publishers and authors with budgets tighter than shrink-to-fit jeans, there are several intriguing ways to stir the publicity pot. None yield more dramatic results than print.One idea is to p... read more |
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Don't Be Backward About Getting A Foreword
In today's competitive publishing world—with more than 1.5 million titles currently in print in the U.S.—each new book must be carefully nurtured to be successful. One of the ways you can help your ne... read more |
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Gain PR Attention Using Contests, Awards, and Surveys
While mass marketers often run games and contests on a nationwide scale, small business can't afford this kind of promotion. But what we lack in money, we can make up for in moxie. Let's examine some ... read more |
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Media Dynamo Secrets
Participating on radio can be one of your most profitable marketing strategies. It's virtually free and, done properly, extremely effective. The checklist we provide here is designed to give you a tho... read more |
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Getting Newspaper Coverage Off the Book Pages
Did you know there are 1,730 newspapers published daily in the United States? They have a combined circulation of nearly 62 million people. And reviews are only one way of using them.Targeting Special... read more |
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Book Marketing Secrets for Trade-published Authors
Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your publisher will typicall... read more |
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Start Locally — Grow Nationally
Most self-publishers don't have the budget to be all things to all people in all places. There is nothing wrong with starting in your immediate area, then letting things ripple out from there.I say th... read more |
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Book Promotion Tips — 9 Sure-fire Strategies
1. Know your competition. How can you make your book better than what's already out there unless you are aware of your rivals? Look in the Subject Guide to Books in Print in a major library to determi... read more |
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Editorial Checklist
The following editorial checklist will help you evaluate your finished nonfiction manuscript and pinpoint any potentially weak areas. It will assist you in coming across professionally rather than sma... read more |
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The Essence of Editing
Your manuscript is finally written. You breathe a great sigh of relief. But hold on; you aren't done yet. Use your spell-checker, grammar, and style checking program to catch obvious flaws and flag ov... read more |
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Writing Tight, Snappy Books
It has been said, "There are two things wrong with most writing. One is style; the other is content." The way a writer strings words together either grabs the reader by the scruff of the neck and shou... read more |
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3 Writing Secrets to Give Your Novel a PR Edge
Promoting fiction is never easy. Yet you can craft a manuscript that has built-in promotional and sales angles. It simply takes some forethought and creative planning. By following the secrets reveale... read more |
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Write A Howlingly Successful Nonfiction Book — 14 Stepping Stones
Writing a book can be as difficult as trying to repair your car with a set of jewelers tools—or as simple as penning a "To Do" list. How you approach the project makes all the difference. Below are 14... read more |
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Sell Your Self-published Book to a Major Player
Want to move into the big time? Many creative small presses and self-publishers are discovering a practical path for penetrating bigger "establishment" trade houses. They bring out a quality book, mar... read more |
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